Hops To It!

In 2011, Sarah Duran and Brad Pearsall poured their energy into starting Bröö, their Asheville, NC beer-based hair care compa

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By: TOM BRANNA

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Where it began: When we were looking for a way to get great-looking hair without all the questionable chemicals, our moms told us to grab a beer…for our hair! For ages, women have rinsed with beer as a home-brewed remedy for strong, shiny, healthy hair. Turns out, the malted barley releases B vitamins and proteins that nourish hair, while hops flowers have antioxidant-rich essential oils that fight “hair” pollution. The result? Beer Hair!  We’ve taken beer hair from “saloon to salon,” serving ul...

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